{"id":769,"date":"2025-10-27T14:36:33","date_gmt":"2025-10-27T14:36:33","guid":{"rendered":"https:\/\/louisegaudelette.com\/?page_id=769"},"modified":"2025-11-07T11:38:45","modified_gmt":"2025-11-07T11:38:45","slug":"defis-ia-gen","status":"publish","type":"page","link":"https:\/\/louisegaudelette.com\/index.php\/defis-ia-gen\/","title":{"rendered":"D\u00e9fis IA Gen"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"769\" class=\"elementor elementor-769\">\n\t\t\t\t<div class=\"elementor-element elementor-element-31612ec e-flex e-con-boxed e-con e-parent\" data-id=\"31612ec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-25532d7b elementor-widget elementor-widget-image\" data-id=\"25532d7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"160\" src=\"https:\/\/louisegaudelette.com\/wp-content\/uploads\/2025\/10\/bandeau-defis-1-1024x160.webp\" class=\"attachment-large size-large wp-image-772\" alt=\"\" srcset=\"https:\/\/louisegaudelette.com\/wp-content\/uploads\/2025\/10\/bandeau-defis-1-1024x160.webp 1024w, https:\/\/louisegaudelette.com\/wp-content\/uploads\/2025\/10\/bandeau-defis-1-300x47.webp 300w, https:\/\/louisegaudelette.com\/wp-content\/uploads\/2025\/10\/bandeau-defis-1-768x120.webp 768w, https:\/\/louisegaudelette.com\/wp-content\/uploads\/2025\/10\/bandeau-defis-1-1536x240.webp 1536w, https:\/\/louisegaudelette.com\/wp-content\/uploads\/2025\/10\/bandeau-defis-1.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-517b7615 e-flex e-con-boxed e-con e-parent\" data-id=\"517b7615\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6b9a5ee7 e-con-full e-flex e-con e-child\" data-id=\"6b9a5ee7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c641cdf elementor-widget elementor-widget-image\" data-id=\"c641cdf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"925\" src=\"https:\/\/louisegaudelette.com\/wp-content\/uploads\/2025\/10\/info-defis-1024x925.webp\" class=\"attachment-large size-large wp-image-776\" alt=\"\" srcset=\"https:\/\/louisegaudelette.com\/wp-content\/uploads\/2025\/10\/info-defis-1024x925.webp 1024w, https:\/\/louisegaudelette.com\/wp-content\/uploads\/2025\/10\/info-defis-300x271.webp 300w, https:\/\/louisegaudelette.com\/wp-content\/uploads\/2025\/10\/info-defis-768x693.webp 768w, https:\/\/louisegaudelette.com\/wp-content\/uploads\/2025\/10\/info-defis-1536x1387.webp 1536w, https:\/\/louisegaudelette.com\/wp-content\/uploads\/2025\/10\/info-defis.webp 1946w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2235ce7f e-con-full e-flex e-con e-child\" data-id=\"2235ce7f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43bf6b60 elementor-widget elementor-widget-text-editor\" data-id=\"43bf6b60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>J\u2019ai accompagn\u00e9 datacraft, une startup sp\u00e9cialis\u00e9e en data science et intelligence artificielle, dans la conception de l\u2019identit\u00e9 visuelle et de la communication de leur nouveau projet : D\u00e9fis IA Gen.<\/p><p>Ce jeu de piste interactif m\u00eale exploration de Paris et initiation \u00e0 l\u2019IA g\u00e9n\u00e9rative de fa\u00e7on ludique.<\/p><p>Le logotype, con\u00e7u comme une \u00e9nigme visuelle, se compose de lettres divis\u00e9es en deux parties pouvant s\u2019assembler. Pour le lancement, une campagne de teasing publi\u00e9e sur les r\u00e9seaux sociaux d\u00e9voilait le logo en deux temps, invitant les internautes \u00e0 deviner le nom du projet et \u00e0 gagner des places pour y participer.<\/p><p>J\u2019ai \u00e9galement r\u00e9alis\u00e9 deux supports imprim\u00e9s : pr\u00e9sentation et r\u00e8gles du jeu. La palette de couleurs reprend celle de datacraft, pour une coh\u00e9rence visuelle avec l\u2019identit\u00e9 de la marque.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-542714d e-flex e-con-boxed e-con e-parent\" data-id=\"542714d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b658341 elementor-widget elementor-widget-image\" data-id=\"7b658341\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"495\" src=\"https:\/\/louisegaudelette.com\/wp-content\/uploads\/2025\/10\/recherches-1-1024x495.webp\" class=\"attachment-large size-large wp-image-794\" alt=\"\" srcset=\"https:\/\/louisegaudelette.com\/wp-content\/uploads\/2025\/10\/recherches-1-1024x495.webp 1024w, https:\/\/louisegaudelette.com\/wp-content\/uploads\/2025\/10\/recherches-1-300x145.webp 300w, https:\/\/louisegaudelette.com\/wp-content\/uploads\/2025\/10\/recherches-1-768x372.webp 768w, https:\/\/louisegaudelette.com\/wp-content\/uploads\/2025\/10\/recherches-1-1536x743.webp 1536w, https:\/\/louisegaudelette.com\/wp-content\/uploads\/2025\/10\/recherches-1.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8db1a28 e-flex e-con-boxed e-con e-parent\" data-id=\"8db1a28\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19208b0 elementor-widget elementor-widget-image\" data-id=\"19208b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/louisegaudelette.com\/wp-content\/uploads\/2025\/10\/logo_final.gif\" class=\"attachment-large size-large wp-image-785\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-58bb0fbf e-flex e-con-boxed e-con e-parent\" data-id=\"58bb0fbf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f7bc0f4 elementor-widget elementor-widget-image\" data-id=\"3f7bc0f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"475\" src=\"https:\/\/louisegaudelette.com\/wp-content\/uploads\/2025\/10\/Fichier-9-1024x475.webp\" class=\"attachment-large size-large wp-image-787\" alt=\"\" srcset=\"https:\/\/louisegaudelette.com\/wp-content\/uploads\/2025\/10\/Fichier-9-1024x475.webp 1024w, https:\/\/louisegaudelette.com\/wp-content\/uploads\/2025\/10\/Fichier-9-300x139.webp 300w, https:\/\/louisegaudelette.com\/wp-content\/uploads\/2025\/10\/Fichier-9-768x356.webp 768w, https:\/\/louisegaudelette.com\/wp-content\/uploads\/2025\/10\/Fichier-9-1536x713.webp 1536w, https:\/\/louisegaudelette.com\/wp-content\/uploads\/2025\/10\/Fichier-9.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-32ef1ab3 e-flex e-con-boxed e-con e-parent\" data-id=\"32ef1ab3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ebd7917 elementor-widget elementor-widget-image\" data-id=\"2ebd7917\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"582\" src=\"https:\/\/louisegaudelette.com\/wp-content\/uploads\/2025\/10\/flyer1-1024x582.webp\" class=\"attachment-large size-large wp-image-798\" alt=\"\" srcset=\"https:\/\/louisegaudelette.com\/wp-content\/uploads\/2025\/10\/flyer1-1024x582.webp 1024w, https:\/\/louisegaudelette.com\/wp-content\/uploads\/2025\/10\/flyer1-300x171.webp 300w, https:\/\/louisegaudelette.com\/wp-content\/uploads\/2025\/10\/flyer1-768x437.webp 768w, https:\/\/louisegaudelette.com\/wp-content\/uploads\/2025\/10\/flyer1-1536x874.webp 1536w, https:\/\/louisegaudelette.com\/wp-content\/uploads\/2025\/10\/flyer1.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-269438e e-flex e-con-boxed e-con e-parent\" data-id=\"269438e\" 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https:\/\/louisegaudelette.com\/wp-content\/uploads\/2025\/10\/flyer2.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3aecaf8 e-flex e-con-boxed e-con e-parent\" data-id=\"3aecaf8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ee9fde5 elementor-align-center elementor-widget__width-auto e-transform elementor-widget elementor-widget-button\" data-id=\"1ee9fde5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_scale_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0.8,&quot;sizes&quot;:[]},&quot;_transform_scale_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/louisegaudelette.com\/index.php\/portfolio\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Retour<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>J\u2019ai accompagn\u00e9 datacraft, une startup sp\u00e9cialis\u00e9e en data science et intelligence artificielle, dans la conception de l\u2019identit\u00e9 visuelle et de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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